Roti Road

Roti Road

Roti Road is a celebration of the best traditional Malaysian food, infused with Chinese flavours, taking their customers on a delicious culinary journey to the heart of South-East Asia. 

To depict Roti Road's culinary journey, their brand identity centers around a journey on a map like no other; created from a picture of an actual Roti to replicate Roti Road's ambition to take their customers on a one-of-a-kind journey to South-East Asia. Roti Road's branding screams 'Homely, Friendly and Fun' with its thickset elements that is both welcoming and reminiscent of 'EAT, LAUGH & ENJOY', a motto which Roti Road carries. 





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+61 3 9866 8006
hi@huestudio.com.au

108 / 87 Gladstone St
South Melbourne, Vic
3205 Australia

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